Advertiser content policy

Every creative is scanned for security and reviewed by a person before it serves. New advertisers' first campaign is reviewed before going live.

Prohibited

• Malware, phishing, forced redirects, auto-downloads, or creatives that access cookies or storage
• Illegal products and services, counterfeit goods, weapons, recreational drugs
• Adult sexual content, or content that exploits children
• Deceptive claims: fake system warnings, “miracle” cures, get-rich-quick schemes, impersonation of brands, news outlets or public figures
• Unlicensed financial services, pyramid schemes, and unregulated crypto offers

Restricted (allowed with conditions)

• Alcohol, gambling and dating: only where legal, never on child-directed sites, and excluded by default from brand-safe targeting
• Political and election ads: must show who paid for them and follow Election Commission guidance
• Health products: claims must be substantiated; prescription medicines are not allowed

Technical requirements

• Images: PNG, JPG, GIF or WebP, exact IAB size, up to 150 KB.
• HTML5: up to 200 KB, HTTPS-only resources, click-through via {{CLICK_URL}}. No eval, obfuscated code, top-frame navigation, pop-ups without a click, or cookie/storage access.
• Video: HTTPS MP4 or WebM, 5–60 seconds.
• Landing pages must work, match the ad, and not redirect to other domains.